Zero to One: Launching Ro's Smoking Cessation Brand

The challenge

In 2018, Ro was looking to expand beyond its initial focus on men's health with Roman. Smoking cessation was identified as a significant opportunity to make a positive impact on public health while leveraging Ro's existing telehealth infrastructure.

The solution

We developed Zero, a comprehensive digital smoking cessation program combining medication, technology, and behavioral support to help people quit smoking.

The Zero program provided clear expectations and milestones

Zero launched in October 2018 and quickly demonstrated its potential to help people quit smoking, with thousands of patients enrolling in the program within the first few months.