Launching Rory: Ro's Women's Health Brand

The challenge

In early 2019, Ro decided it was time to expand beyond men's health and launch a dedicated women's health brand. After market research, the company decided to focus on serving women in midlife, a demographic that has been historically underserved in the healthcare system.

The challenge was multifaceted: we needed to build a brand that resonated with women, develop offerings that addressed real needs, and create a seamless digital experience for accessible care.

The solution

We developed Rory, a digital health clinic for women focusing on perimenopause and menopause symptoms. The brand was designed specifically for women, with tailored healthcare offerings addressing common symptoms like hot flashes, vaginal dryness, sleep issues, and more.

The Rory product line included medications and supplements for women's health

Rory launched in March 2019 and quickly became an important part of Ro's healthcare offerings, helping women access care for conditions that were often overlooked or dismissed in traditional healthcare settings.